Who is responsible
[PLACEHOLDER: registered company name], organization number [PLACEHOLDER: organization number], [PLACEHOLDER: registered address], is the controller for personal data processed through this website. Contact: [PLACEHOLDER: contact email].
What we collect and why
The message form
The form at the bottom of our pages asks for your email address, your company if you want to give it, and your message. When you send it, it reaches us by email through Resend. We use it only to answer you. Legal basis: your consent, which you give with the checkbox on the form.
The AI guidelines template
To get the template, you give your email address and, if you want, your company. Resend then sends two emails: one to you with the download link, and a short note to us saying who asked for it. We use your details only to send you the template and to answer you if you reply, not for newsletters or marketing. Legal basis: your consent, which you give with the checkbox on the form.
Bot protection on the forms
When you send either form, Vercel BotID checks in your browser and on our server whether the request comes from a person or an automated script. We use the result only to block automated submissions.
Booking a call
Calls are booked through Cal.com, which stores the details you enter on our behalf. We use them only to hold the call. Online booking is not live yet.
AI Readiness Check
Your answers are scored in your browser to show your result. They are not sent to us or stored anywhere, and they are gone when you leave or reload the page.
Videos
Videos on this site are hosted on YouTube. Until you press play, your browser makes no request to YouTube: the preview image is fetched by our hosting provider and served from this site. When you press play, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on, YouTube (Google) decides what it collects, under its own privacy policy.
Analytics
We use Vercel Analytics, which counts page views without cookies and without identifying you.
Who processes data for us
- VercelHosting, analytics and bot protection for the forms
- ResendSends the emails from the message form and the template sign-up
- Cal.comStores the details you enter when you book a call
Each acts as a processor under a data processing agreement. Some of them may handle data outside the EU and EEA; where they do, transfers rely on the European Commission's standard contractual clauses or the EU-US Data Privacy Framework.
YouTube is not on this list. If you play a video, YouTube handles that data as its own controller, not on our behalf.
How long we keep it
Messages from the form, and the notes we get when someone asks for the template: [PLACEHOLDER: confirm retention period, suggested 24 months after your last contact with us]. Readiness Check answers are never stored.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to processing, or withdraw consent at any time by emailing [PLACEHOLDER: contact email]. You can also complain to the Swedish Authority for Privacy Protection (IMY) at imy.se.